Who are we? And what do we do?

Perfect Marketing Associates dedicates itself to marketing for Small to Medium enterprises (SME), with a speciality in marketing for the legal industry.  Whether it’s a specific project or long term consulting, we are a flexible outsourcing solution whatever your requirements.

We have the experience and expertise to understand, develop and deliver your message so that you are able to effectively engage your clients.  This is achieved with high quality content and insightful tailored strategies, considering your needs throughout.  Perfect Marketing Associates prides itself on working closely with its clients; we like to start by analysing your strategic history:  what worked well; what could be improved; what you know and what you don’t.

In recent times a huge amount of information is now found to be available for businesses to use in their marketing.  Whilst vital, it also makes it difficult to choose which strategies will be the most successful and how best to overcome obstacles.  Analysing and determining the appropriate path and solutions can be very time consuming, especially to those without a depth of experience.  Perfect Marketing Associates serves to accomplish these objectives for its clients saving them vital time and resources.

“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” – Peter Drucker

Online Marketing

For most businesses, their website is often the first point of communication for a potential client.  This first impression is critical in communicating the value of your company and delivering the message that best represents your vision.  Quite often it is also where customers can contact you directly, ask questions or even make purchases.  Organisations which do not recognise this are shutting the door on their client base.  We are able to advise and give practical help in making sure your website is working at its fullest marketing potential.  As an example one way of doing this could be by integrating social media solutions and Search Engine Optimisation strategies.

It used to be that a website could simply echo related news articles from other sources to help climb up the google rankings, however this is no longer effective.  Content needs to be original, well thought out and optimised for effective results.  Graphic design should be modern and professional, social networking can be incorporated and video marketing has been showing to be very effective.  No longer can a website simply be created and left, it needs to be considered as a platform for delivering ongoing high quality content that draws potential clients in and engages them.

This is where Perfect Marketing Associates can help; by outsourcing these responsibilities to us you and your employees can focus on your strengths, while you enjoy the benefits of ours.  Saving your business significant time, training and resources.

“Marketing is telling the world you’re a rock star. Content marketing is showing the world you are one.” – Robert Rose

Traditional Marketing

Traditional marketing comprises of a strong understanding of your brand, of how and what you communicate to your target audience. It is much more than a simple communication detailing who you are and what your service or product is. Marketing includes all aspects concerning your contact with your potential clients, this starts from the very moment they gain awareness of your business, every communication between them and your employees to every publically available source of information pertaining to your business.

Fundamental features include:

• Corporate Identity
• Message Creation
• Branding
• Public Relations/Reputation Management
• Telemarketing
• Advertising

No single solution can cover all these different aspects, the most effective and efficient tool must be selected so that an overarching strategy can be put together that joins all pieces of the puzzle.  For example possible advertising options could include:

• TV or online Video advertisement
• Magazine and newspaper space
• Direct face to face marketing
• Billboards and signs in areas of high traffic
• Graphic Design
• Radio
• Online special interest forums

Each one of these options has their own dynamic strengths and weaknesses depending on industry type and specific market conditions.  At Perfect Marketing Associates we would analyse all available options to develop a bespoke strategy, depending on your aims and objectives to help ensure an effective positive return.

“People are in such a hurry to launch their product or business that they seldom look at marketing from a bird’s eye view and they don’t create a systematic plan.”

• Dave Ramsey

What we deliver

In order to develop a clear understanding of your particular market and your current place within it, we start with a robust assessment of your business from a marketing perspective.  This process includes identifying its strengths, weaknesses, potential opportunities and obstacles.

We pride ourselves on providing a comprehensive service which includes:

• Significantly improving appropriate traffic to your website through search engine optimisation and social media.
• Improving your relationships with existing and potential clients, to further develop opportunities for client referrals.
• Develop how your business is positively perceived.
• Improve the effectiveness of existing targeted marketing activities.
• Greater awareness of your business and your services across key demographics.

The end result of which is the cultivation of new business, opportunities and growth for your organisation.

This is achieved using a number of strategies developed from years of experience and research, using tried and tested approaches proven to work.

We provide comprehensive support in the creation and maintenance of up to the minute content, whether it’s: social media, email campaigns, press releases, website content, etc.   Our determined goal is to provide as much service value to you, our customer, as possible.  In an effort to ensure that your company’s resources are able to achieve the utmost effectiveness possible in meeting your goals.

A lot of our success is based on our focus to understand your clients experience and then improving that experience by tailoring it to meet their needs and enhance your value proposition.  It is important to identify your most important clients and differentiate between them so as to best meet their individual needs.

Perfect Marketing Associates recognises the importance of putting customers and employees first.  As well as producing near-term results it is also important to develop a long-term foundation for growing and enabling your business to be aware and able to dynamically respond to changes in the market.

We believe strongly that when involved in a competitive market, producing high quality content will reveal your businesses value as a useful source of information and expertise.  This approach has been shown to improve lead generation, develop existing relationships and aid in in converting prospective leads into customers.